How do we attract more students? How do we market beyond our physical location if we don’t have a budget for camera gear, editing software, and the small fact that we have very limited technical know-how? Well the answer is that there are a vast number of online options that are simple to use and either free, or very cost effective.
VIDEO – FREE!
The first marketing video we made was created using ClipChamp online https://clipchamp.com/en/products/create
We recorded multiple short clips on a variety of smartphones, laptops and personal digital cameras. These could be easily uploaded onto the website and then compiled into a sequence that flowed well. We had full editing capability and were able to cut the clips, add subtitles or titles and insert text between the clips. The finished video could be downloaded as an mp4 file and then uploaded onto YouTube and Facebook and be shared by our staff and students. The resulting audience we could reach was so much larger than we anticipated.
Some of the videos we have created can be found on our website homepage https://www.alc.ac.nz/